Interpretation and Definitions
Interpretation
Words with capitalized initial letters have meanings defined below. These definitions apply regardless of whether they appear in singular or plural form.
Definitions
- Account
- a unique account created for You to access our Service or parts of our Service.
- Affiliate
- an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares or equity interest.
- Company
- refers to Platinum Group Solutions LLC, doing business as affRemit Media, 8 The GRN Suite A, Dover, DE 19901, United States. (referred to as "affRemit Media", "we", "us", or "our")
- Cookies
- small files placed on Your device by a website, containing details of Your browsing history and preferences.
- Country
- refers to Delaware, United States.
- Device
- any device that can access the Service, such as a computer, mobile phone, or tablet.
- Personal Data
- any information that relates to an identified or identifiable individual.
- Service
- refers to the affRemit Media website at affremitmedia.com.
- Service Provider
- any natural or legal person who processes data on behalf of affRemit Media, including third-party companies employed to facilitate or improve our Service.
- Client
- a company or individual that has engaged affRemit Media to provide performance media services.
- Usage Data
- data collected automatically, either generated by use of the Service or from the Service infrastructure itself.
- You
- the individual accessing or using the Service, or the company or legal entity on behalf of which such individual is accessing or using the Service.
Collecting and Using Your Personal Data
Personal Data
While using our Service or engaging us as a Client, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
- Full name and contact details
- Email address and phone number
- Company name, website, industry, and business information
- Current monthly media spend and services of interest (submitted via our inquiry form)
- Job title and role at Your company
- Mailing address, city, state/province, ZIP/postal code, country (for contractual purposes)
- For active Clients: access credentials or delegated access to advertising platforms, analytics tools, customer data platforms, and email/SMS marketing systems necessary to deliver the Services
- For active Clients: business performance data including revenue figures, customer acquisition costs, and other metrics shared during engagement
- Communications You send Us via email, scheduled calls, or shared collaboration channels
- Usage Data
Usage Data
Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track activity on Our Service and store certain information. Tracking technologies used include:
- Browser Cookies — small files placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
- Web Beacons — small electronic files (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Us to count users who have visited those pages or opened an email and for other related website statistics.
Necessary / Essential Cookies
Session · Administered by Us
Essential to provide our Service and authenticate users. Cannot be disabled.
Cookie Acceptance Cookies
Persistent · Administered by Us
Identify whether You have accepted cookie use on our site.
Functionality Cookies
Persistent · Administered by Us
Remember Your choices and preferences to provide a more personalized experience.
For full details, see our Cookie Policy.
Use of Your Personal Data
Purposes
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including monitoring usage and performance.
- To manage Your inquiry — to qualify, respond to, and follow up on requests You submit via our contact form or direct outreach.
- To deliver the Services You have engaged Us to provide — including campaign management, analytics, reporting, and strategic advisory work.
- To manage Your Account — to manage Your registration as a user of the Service, including providing access to functionality available to registered users.
- To contact You — by email, phone, SMS, or other equivalent forms of electronic communication regarding updates, service-related notices, or informational communications related to your engagement.
- To send You marketing communications — about Our services, case studies, or insights, when You have opted in to receive them. You can opt out at any time.
- To comply with legal obligations — including tax, audit, anti-fraud, and recordkeeping requirements applicable in the United States and the jurisdictions in which We operate.
- To improve Our Service — to analyze usage patterns and improve the functionality, content, and design of our website and offerings.
Sharing
We may share Your Personal Data in the following situations:
- With Service Providers — analytics vendors, customer relationship management platforms, email service providers, hosting providers, scheduling and meeting tools, and other infrastructure providers that support Our operations.
- With advertising platforms and Client tools — for active Clients, We operate within third-party advertising and marketing platforms (such as Google Ads, Meta Ads Manager, TikTok Ads, programmatic DSPs, analytics platforms, and lifecycle marketing tools) under access You delegate to Us. Personal Data shared with these platforms is governed by their respective privacy policies.
- For business transfers — in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of Our business to another company.
- With Affiliates — with Our parent company and any subsidiaries, joint venture partners, or other companies under common control with Us.
- With Your consent — for any other purpose with Your explicit consent.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if We are required to retain Your data to comply with applicable tax or contract laws), resolve disputes, and enforce our legal agreements and policies. Inquiry data submitted via our contact form is retained for up to 24 months to enable follow-up and pipeline management. Client engagement data is retained for the duration of the engagement plus seven years for tax, audit, and recordkeeping purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy, and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
Delete Your Personal Data
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. Our Service may give You the ability to delete certain information about You from within the Service. You may update, amend, or delete Your information at any time by contacting Us using the contact details provided in this Privacy Policy. Please note, however, that We may need to retain certain information when We have a legal obligation or lawful basis to do so.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law Enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Other Legal Requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. We use industry-standard security practices including encryption in transit, access controls, principle-of-least-privilege access for team members, and regular security reviews of the Service Providers we work with.
Children's Privacy
Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 18 without verification of parental consent, We take steps to remove that information from Our servers. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
Your Rights Under U.S. State Privacy Laws
Depending on Your state of residence, You may have specific rights regarding Your Personal Data under applicable U.S. state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) and similar laws in Virginia, Colorado, Connecticut, and Utah. These rights may include the right to know what Personal Data We collect, the right to request deletion of Your Personal Data, the right to correct inaccurate Personal Data, the right to opt out of the sale or sharing of Personal Data, and the right to non-discrimination for exercising these rights. To exercise any of these rights, contact Us using the details provided in the Contact Us section.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to This Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
Platinum Group Solutions LLC
d/b/a affRemit Media
8 The GRN Suite A
Dover, DE 19901
United States